Guide for shop owners
Do not make a new profile. Google says so in plain words. Fix anything on the profile that does not match your real shop, then send an appeal through Google's appeals tool with proof, like a business license or a utility bill. Google emails you its decision. An appeal can only be sent once, so get it ready first.
Google's suspension page says: "Do not create a new Business Profile for the same business." Its guidelines also say there should only be one profile per business.
Sign in with the Google account for the profile and open Google's appeals tool. Pick the profile, then the decision. The tool shows the date, the reason, a link to the rule, and whether you can appeal.
Google's guidelines ask for your name the way it is on your real sign, and an address that is accurate and exact. Read the guidelines page next to your profile and fix each thing that is off.
Google lists what can help: an official business registration, a business license, tax certificates, or a utility bill for the shop, such as electricity, phone, water or internet. The name and address on each paper should match the profile.
Upload your files and use the text box to say why the profile should come back. Google says appeals can only be submitted once, so check everything first. Then tick the box that confirms all your evidence is attached, and select "Submit appeal".
Google emails its decision. You can also open the appeals tool again to see the status, such as Submitted, Approved or Not Approved. If it is denied, Google says it may be able to do one more review with proof you did not send the first time.
Every step about how Google or Apple works comes from the official help pages below. Checked November 2026. These pages change, so open them if a button has moved.
Would you rather not keep up your website and Google listing yourself? See what PageCrisp does. Want to see where your shop stands? Run the free shop check.