Guide for shop owners
Ask every customer the same simple way, and make it easy with Google's free review link or QR code. Google allows asking. It does not allow paying for reviews with money, discounts or free items, and it does not allow asking only your happy customers. Reviews that break those rules get removed, and Google can restrict the profile.
Go to your Business Profile, select Read reviews, then "Get more reviews". Copy the link. To save the QR code, right-click it and choose "Save image as". The QR code can only be made on a computer, not on a phone.
On your receipts. In thank-you emails. At the end of a chat. Printed and shown in your shop.
Google does not allow a business to ask only for good reviews, or to discourage bad ones. Ask each customer the same way.
No money, no discount, no free item. Google bans all of these for posting a review, changing one, or taking a bad one down.
Google says a business should not require or pressure people to write a review while they are in the shop, and should not tell them what to write. It also says not to give staff a number of reviews to collect.
Google's rules count a review from a current or past worker, or a family member, as a conflict of interest.
Google lists this as a way to show customers their feedback matters. Your profile must be verified before you can reply.
Every step about how Google or Apple works comes from the official help pages below. Checked November 2026. These pages change, so open them if a button has moved.
Would you rather not keep up your website and Google listing yourself? See what PageCrisp does. Want to see where your shop stands? Run the free shop check.